Harris Poll Study
The Impact and Value of Chambers of Commerce
What the Harris Poll Reveals About the Growing Impact and Value of Chambers
Chambers of commerce are entering a new era, one defined by leadership, trust, and real community impact. A new national study conducted by The Harris Poll on behalf of the Association of Chamber of Commerce Executives (ACCE) confirms what chambers across the country experience every day: local chambers are vital to strong businesses, resilient communities, and thriving local economies.
Long known for networking and advocacy, chambers are now stepping forward to address complex challenges such as workforce readiness, housing shortages, childcare affordability, and public safety. The result is a broader, more impactful role, one that resonates strongly with both the public and the business community.
What the Study Found
Chambers Are Trusted and Valued
81% of U.S. adults agree their local chamber is a trusted resource and partner for businesses
90% believe their local chamber has an impact on growing the local economy
86% of adults familiar with their local chamber report being satisfied with it
Chamber Membership Strengthens Business Reputation
64% of adults familiar with their chamber are more likely to purchase from a business they know is a chamber member
63% are more likely to recommend that business to others
Chambers Serve Both Business and Community
76% agree chambers are stewards of a strong local economy
74% believe chambers help create jobs and promote community development
72% say chambers play a key role in addressing community challenges
Business Owners See Real Value
- 65% of business owners say their chamber advocates for policies in their best interest
- 62% believe the chamber supports their business’s growth and prosperity
The bottom line? Chambers build trust and drive impact.
The data is clear, chambers are more than connectors, problem-solvers, conveners, and economic leaders. By partnering with the public sector, championing workforce solutions, and supporting businesses of all sizes, chambers are helping communities navigate today’s most pressing issues while shaping stronger local economies for the future.
When consumers recognize a business as a chamber member, that trust transfers. Membership signals credibility, community commitment, and leadership—key factors that influence purchasing decisions and brand loyalty.
Why This Matters to Scottsdale Chamber Members
Membership in the Scottsdale Area Chamber of Commerce is not just an investment in your business, it’s an investment in the community you serve.
This study reinforces what our members already know: when you align with the Scottsdale Chamber, you gain trust, visibility, and influence while contributing to solutions that strengthen the entire region.
We are redefining what leadership looks like, and together with our members, we are shaping the future of business and community in Scottsdale and beyond.
Read the full ACCE/Harris Poll Study
Ready to Strengthen Your Business Reputation?
Speak to a Business Development representative today! Call 480.355.2700 or email info@scottsdalechamber.com
* The study was conducted by Harris Insights & Analytics (The Harris Poll), a a global market research and consulting firm with offices in New York, D.C., Chicago, Los Angeles, London, Toronto, and Buenos Aires. It was commissioned by the American Chamber of Commerce Executives (ACCE), which serves more than 9,000 leaders from 1,300 chambers of commerce who work with ACCE for best practices, industry trends, corporate partners, networking, and new ideas to advance the interests of their communities.