| Saying Thank You Costs Very Little -- But It Pays Big! |
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Thank you cards provide a variety of opportunities to build a strong relationship with your customers. They also help cultivate repeat business from your existing client base. Remember, these people already do business with you! Give them a reason to buy again. |
| Introduction |
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Over the years, thank you cards have proven to be the single most effective tool in both customer retention and increased sales from our existing clients. The dollars and time spent in implementing the program are very low in relation to the amount of repeat sales and the strong positive and personal image of my business. |
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| Key Points |
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The cards should be hand written and signed by the salesperson or the owner/manager. |
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Send the cards immediately following the sale as a gesture of appreciation. |
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Include a coupon, or other incentive, to motivate the client's next purchase. |
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Do not place restrictions or limitations on the coupon. |
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Make it personal -- people like to do business with people, not impersonal. |
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| Conclusion |
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A variation on the coupon could be to do a cross marketing effort with a nearby and/or related business such as: a certificate for a free drink from a local coffee shop; or a bouquet of flowers from the florist next door. Include any small consideration you think your client would appreciate. The cost doesn’t have to be high. Take the effort to personalize the card in a way that is meaningful to your customer. |
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Author
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Tim Klapp
FASTFRAME Custom Picture Framing
23269 No. Pima Rd.
Scottsdale, AZ 85253
480-473-3434
klappo@flash.net
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